I’m an old school pressure cooking fanatic who loves his Instant Pot…but right now, I’m feeling more “old” than school.
I’ve called my pressure cooking recipes “Pressure Cooker…whatever” for years, back since I published my first pressure cooker recipe in December 2008. I became an enthusiastic Instant Pot convert after I bought a 6 quart LUX model back in 2012. In my head, pressure cooking and Instant Pot have been synonymous ever since.
Over the last year, I’ve noticed a shift. It feels like Instant Pot became the generic term for pressure cooker, the way Crock Pot is the generic term for slow cooker. And, Google’s search data bears this out:
Instant Pot vs Pressure Cooker searches, 2016-present
Data from Google Trends, Trends.Google.com
Instant Pot (the blue line) starts to creep up in 2016, occasionally peaking, but it surges way into the lead in the summer of 2017, and never looks back. Searches for “Instant Pot” take over completely during the Instant Pot craze of late 2017. Now, they’ve come back down towards earth, but they’re still way ahead of pressure cooker searches.
So, should I hold the line, “No school like the old school” style, and stick to Pressure Cooker in the title? It’s been working for years. Or do I shift with the times, and start calling out the Instant Pot specifically?
Why do I want to know? Again, because of Google. Most of my traffic, even with you loyal readers, comes from Google searches for recipes. Google cares about the title - really, really cares - and Pressure Cooker titled recipes are being pushed out of Google Search by Instant Pot titled recipes. I feel like I need to shift with the tide, but I want to check…
Do you search for Instant Pot recipes? Or Pressure Cooker recipes?
Which do you search for? Instant Pot <whatever> or Pressure Cooker <whatever>? Let me know in the comments. Thank you!